"Set Fire to the Rain" was written by Adele and Fraser T. Smith while the production was handled by Smith. On 28 October, during an interview with Billboard, Columbia Records revealed that "Rumour Has It" will be released as the third single from the album and serviced to pop and adult contemporary radio. However, the release of the song was scrapped and "Set Fire to the Rain" was released as the third US-single on 21 November 2011. A spokesperson for Columbia, Pete Cosenza stated: "Our research found more programmer preference for 'Set Fire to the Rain'. Both 'Rumour' and 'Fire' came back strong, but 'Fire' was a bit stronger. It's a better plan to go with 'Fire' over 'Rumour' at pop and adult radio.
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"Set Fire to the Rain" has charted at many charts enjoying moderate success especially in Europe, where the song has charted within the top 10 of Austria, Denmark, Finland, France, Germany, Ireland, Italy, New Zealand, Norway and Switzerland and topping the charts in Belgium, Poland and the Netherlands. The song debuted at number 79 on the UK Singles Chartand it moved to number 44 the next week selling 6,286 copies. It later peaked at number 11 on the chart on the week ending 16 July 2011 and it stayed on the same position for two weeks selling another 24,978 copies. A Moto Blanco remix of the song received some airplay in Spain.
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